Privacy Policy

1. Introduction

GuardPest Solutions, LLC is committed to protecting the privacy and security of your personal information. This Privacy Policy applies to information collected through our website, mobile applications, telephone interactions, in-person service visits, and any other means through which you interact with us.

By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please discontinue use of our website and services.

This policy is intended to comply with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA) and the Texas Consumer Privacy Act (TDPSA), where applicable.

2. Information We Collect

2.1 Information You Provide Directly

When you interact with GuardPest — through our website contact forms, lead capture forms, telephone calls, or in-person service consultations — we may collect:

• Full name
• Email address
• Phone number
• Property address and zip code
• Property type and description
• Pest control service preferences and inquiry details
• Payment information (processed securely through our payment processor — we do not store full card numbers)
• Communications with our staff (written, phone, or email)

2.2 Information Collected Automatically

When you visit our website, we and our third-party service providers may collect:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time on page, and referring URLs
• Cookie identifiers (see Section 5 for details)
• Clickstream data and interaction events

2.3 IoT Sensor Network Data

For clients enrolled in our Smart Perimeter Shield sensor network service, we collect environmental sensor data (temperature, humidity, acoustic events, motion events, and chemical detection readings) from hardware installed at your property. This data is encrypted and used exclusively for pest detection, reporting, and service delivery. We do not share raw sensor data with third parties except as described in Section 4. You may request deletion of all sensor data at any time by contacting us.

3. How We Use Your Information

We use personal information to:

• Schedule, dispatch, and deliver pest control services
• Generate and deliver inspection reports, treatment records, and service documentation
• Respond to inquiries and provide customer support
• Send service confirmation, appointment reminders, and follow-up communications
• Process payments and manage billing
• Operate our sensor monitoring platform and generate real-time alerts
• Improve our website, services, and operational processes
• Send optional marketing communications (with your consent, and with the ability to opt out at any time)
• Comply with legal obligations and defend against legal claims

We do not use personal information for automated decision-making that produces legal or similarly significant effects without human review.

4. Data Sharing and Disclosure

We do not sell your personal information. We may share information with:

4.1 Service Providers

We engage third-party vendors to assist with operations, including appointment scheduling software, customer relationship management (CRM) platforms, payment processors, email delivery services, and website analytics providers. These vendors are contractually required to use your information only to perform services on our behalf and may not use it for independent purposes.

4.2 Legal Requirements

We may disclose personal information when required by law, court order, or governmental authority, or when we believe in good faith that disclosure is necessary to protect rights, property, or safety.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of substantially all of our assets, personal information may be transferred to the successor entity. We will notify affected users before information becomes subject to a materially different privacy policy.

4.4 With Your Consent

We may share information for other purposes with your explicit consent.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and support marketing efforts.

5.1 Types of Cookies We Use

• Strictly Necessary Cookies: Required for the website to function. These cannot be disabled. They include session management and security cookies.
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics). These are only placed with your consent.
• Marketing Cookies: Used to track visitors across websites for advertising purposes. Only placed with your explicit consent.

5.2 Managing Cookies

You can control cookie preferences through the consent banner displayed when you first visit our site, or by adjusting your browser settings. Note that disabling certain cookies may impact website functionality. To opt out of Google Analytics specifically, you may use the Google Analytics Opt-out Browser Add-on.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain service records required by law, resolve disputes, and enforce agreements. Specific retention periods:

• Active client service records: Duration of service relationship plus 7 years
• Inspection and treatment reports: 10 years (required for warranty and regulatory purposes)
• IoT sensor event data: 24 months on a rolling basis
• Website inquiry records (non-clients): 2 years
• Marketing consent records: 3 years from last interaction

Upon expiry of applicable retention periods, data is securely deleted or anonymized.

7. Your Privacy Rights

Depending on your state of residence, you may have rights including:

• Access: Request a copy of personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of personal information, subject to legal retention requirements
• Portability: Receive a copy of your data in a commonly used, machine-readable format
• Opt-out of Marketing: Unsubscribe from marketing communications at any time via the unsubscribe link in any email or by contacting us directly
• Opt-out of Sale (California): We do not sell personal information. No action is required.

To exercise any of these rights, contact us at privacy@guardpestsolutions.com or by mail at 3131 Halvor Lane, Superior, WI 54880-2273. We will respond within 45 days. We may need to verify your identity before fulfilling certain requests.

8. Data Security

We implement administrative, technical, and physical security measures appropriate to the sensitivity of the information we hold. These include TLS encryption for data in transit, AES-256 encryption for sensor data at rest, access controls and authentication requirements for internal systems, and regular security assessments.

No security system is impenetrable. We cannot guarantee the absolute security of your information, but we will notify affected individuals and authorities as required by applicable law in the event of a data breach.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have inadvertently collected information from a child under 18, we will promptly delete it. If you believe we have collected such information, please contact us immediately at privacy@guardpestsolutions.com.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or applicable laws. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, provide a more prominent notice (such as an email notification to registered clients). Your continued use of our website or services following notice of changes constitutes your acceptance of the revised policy.

11. Contact Us

For privacy-related questions, requests, or concerns, please contact us at:

• Email: privacy@guardpestsolutions.com
• Phone: 1-800-777-4616 / 715-399-7378
• Mail: GuardPest Solutions, LLC — Privacy Officer
  3131 Halvor Lane
  Superior, WI 54880-2273